Jonathan Dodson: "Contextualization is the intentional process of communicating the historic gospel and teachings of Jesus in contemporary cultural forms.  This may result in churches gathering in white tents or rodeo arenas, to hear how the grace rebuffs bootstrap religion among country folk in rural areas of Texas (also known as Cowboy churches). Alternatively, it may result in people gathering in a theater to hear how Christ is unique in comparison to other spiritual leaders among professional urbanites in progressive cities like San Francisco, New York, or Austin. The unchanging gospel has to be communicated in changing cultural forms to changing cultural issues if we are to join God in his work in this world."
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